Armellini Ice Cream and Caf Chain Essay Example | Topics and Well Written Essays - 1250 words

Armellini Ice Cream and Caf Chain - Essay Example The managers, who kept to the system and ensured that it worked, were rewarded and those who failed to meet the expectations were sacked. Creativity was not encouraged during Alessio’s stewardship. After his retirement, Helen Patterson, an Australian management consultant was brought in as CEO.   Helen is following the ‘bounded rationality model’ of decision making as she firmly believes in the principle of management by objectives which need to be achieved within the given constraints through empowered managers. ‘Bounded rationality takes into consideration the real decision making constraints which confront managers’ (handbook). Effective decision making is an essential part of managerial leadership to achieve desired objectives and optimal performance outcome.   She has set targets for the expected results of the various outlets of Armellini Ice Cream and Cafà © chain. Helen has considerably empowered the managers of various outlets in the management of the outlets and creating regional boards to boost their efforts, but their human resource policy and recruitment need to be whetted by the head office. While inspections were still carried out, they became more of an exercise to look at the progress rather than a ‘checklist’ inspection. She has also broadened her objectives to include ‘franchising’ as a means of expanding the business.   Helen’s management style is very relevant in the contemporary environment because the market has become more complex and highly competitive in the contemporary environment of fast advancing technology and rapid globalization. Wilson and Gilligan (2003) have asserted, ‘marketing is increasingly being conceptualized as an organizational philosophy or ‘an approach to doing business’ (Wilson and Gilligan, 2003, p4).